Evaluate Analysis

The film conventions that o have used in my film poster is placing the title of the film on the poster , The title simply says ‘the twins’ this gives the audience  a chance to think about what the movie could be about as it doesn’t give away the plot of the film. I have used a tagline on my poster which gives away the biggest clue about the film, The tagline says ‘Their deadly when their together’.

The title of the film

A tagline of the film

Production blurb

Film trailers are an important part of film marketing. Trailers usually have big budget as they are the most important way of creating immediate interest in a film before it is released. The purpose of a film trailer is basically to make you want to see the movie, and there are a number of techniques that are employed in order to tantalize the viewer. Trailers also usually give more information and hints on what the film is about, including the release date.

Trailers include key moment from the film which are not necessary placed in the same order as the film and do not give away any crucial plot ideas. The title of the film always included in trailers although it often does not appear till the end of the trailer, often followed by the release date.

The names of the main starts are put on screen early on in the trailer. This is important as it lets the audience know who they can expect to see in the film.

Sometimes the names of the director and/or producer are included in the trailer, with phrase such as ‘from the director/makers of...’ This helps the audience o make connect ions between the film being trailed and previously successful and recognised films.

Many mainstream films will use a powerful voice over that draws attention to the key points of the film.

On screen text gives important information about the film, including the stars, director/producer, tagline, title and release date.

Music is essential in trailers as it can suggest the genre, style and plot of the film.

The target audience of the film are younger people from the ages of 15-40.The film may interest both genders who are fans of the two well known comedians Martin Lawrence and Chris Rock. Also the film has many other famous actors and actresses such as Zoe Saldana, Luke Wilson, and James Marsden. The film is a newer remake of a British film of the same name. Anyone who has seen the British version would be interested in seeing and comparing the two films. The film shows the funniest parts in the film which give hints on what the film is about. The advert does not have a voice over because the key moments which are shown in the trailer already give away many hints on the storyline. All the main characters are show in the trailer

James Marsden. The film is a newer remake of a British film of the same name. Anyone who has seen the British version would be interested in seeing and comparing the two films. The film shows the funniest parts in the film which give hints on what the film is about. The advert does not have a voice over because the key moments which are shown in the trailer already give away many hints on the storyline. All the main characters are show in the trailer including Martin Lawrence & Chris Rock; The main stars of the film. The director of the film was not mentioned as there was no narrator voice over used to state this information.

The genre of the film has been represented mostly through the characters as all the moments that have been shown are humorous and show comedy. Also The music is quite fun and easy hearted, unlike what you would expect in a funeral based film.

The trailer gives us a better idea on what the film is about as the film poster didn’t reveal any plot lines. From the film poster we found out what the film is about by the end of the trailer ‘the little secret is revealed. Film trailers give are more useful than film posters because

Film Poster Analysis Questions (500 words)

A film poster is used to advertise a film. A film poster usually contains an image with text; `the text tends to contain the film title, written in large lettering, bold colors’ and attention-grabbing font. These are important because they make the film poster more memorable and original. The text on the poster also often has the names of the actors or the director. It most likely will also contain a tag line which may either be a catchy slogan, offering clue to genre and aim themes or content of the film. A film poster will most importantly contain an eye catching image which shows the genre of the film and is often related to characters or the setting of the film. Also the poster may contain the critics’ review which is usually just a short quote saying something positive about the film. Finally a film poster may also contain the production blurb which the additional information, It is written in tiny print which lists the production and distribution companies as well as other information.

The genre of this film is Comedy, I can tell this by the facial expressions on the characters faces, by the title of this film the last thing you would think is that this movie is humorous because it is associated with death and funerals. In the picture none of the characters look serious for example a topless man is showing the ‘rock on’ sign in the back ground. Also we can tell that this movie is a comedy because of the two main characters Martin Lawrence and Chris Rock who are major comedians.

The characters on the poster are represented to look humorous and to relate to the genre of the film. All the characters are dressed formally in dark suits and dresses. The first character starting from the left is the attractive female in the film, although her facial expression clearly shows shock, it looks posed and sarcastic. The second character is a topless man flashing the ‘rock on’ sign; he looks like an immature joker. The other four men have similar facial expressions, although none of them look serious and upset as of what people would look at a funeral. And finally there is dwarf wrapped in ropes on top of the coffin, overall none of the characters look serious and therefore we can straight away tell that this movie is not going to express the sadness of funerals.

The title of this film is ‘Death at a Funeral’; this title straight away suggests humour because you wouldn’t normally say there is a death at a funeral. The colour used for the title is red; Red may represent death, Blood, danger, warning signs etc.

The film may interest both genders who are fans of the two well known comedians Martin Lawrence and Chris Rock. Also the film has many other famous actors and actresses such as Zoe Saldana, Luke Wilson, and James Marsden.

Death at a funeral is a remake of the British version of death at a funeral which was released in 2007.

The film was produced by Sydney kimmel entertainment, SKE is a major Hollywood company.

Survey Results

Here is the feedback that I have received of 11 people who have answered my magazines survey. I have chosen 5 questions which I think are most useful for my magazine.

What types of magazines are you interested in?

80% have chosen Fashion as being the magazine they are most interested in.

How much would you pay for a magazine?

45.4% of the audience would either pay £1-2 or £2-3 on a magazine whereas only 18.2% would pay £3-4. From these results, I have an idea of what would be the most appropriate price for my magazine. 

How often would you like the magazine to be published?

The most popular answer came to 45.5% which was 'once a month'

What freebies woyuld you like to receive in the magazine?

This question received mixed responses but with 63.6% each , nail polish and make up were the most popular.

Who would you prefer to see on the cover of a fashion magazine?

90.9% have answered 'a celebrity' ;10 people out of 11 responded that they'd prefer to see a celebrity on the front cover, this is a very important factor for my new magazine as this clearly shows that my magazine would be more sucesful if i had a celebrity on the front cover.

Double Page spread analysis

The double page spread is on an interview with Tulisa. Tulisa was chosen for this magazine because she was in a very well known British hip hop group called N-dubz; also she is the new judge for x factor. Ndubz & x factor is of interest of many teenagers in the UK. The double page spread is well layout and looks fun and attractive,  The language used is very informal, this is significant  because teenagers these days speak and write informally and would much rather read something which is also informal and easy to read. The interview is laid out as a conversation between Tulisa and the interviewer, the most interesting and attention grabbing comments which Tulisa makes are highlighted in pink, this make the reader want to read the whole response to the question. The colours used for the double page spread are just like the cover pink, white and black, the colours are not as dominant as the front cover .Only one page is occupied by an image of Tulisa the other page has a small image and lots of text of different fonts.

http://www.surveymonkey.com/s/CC9DNNH

Analysing contents page

The layout of the contents page looks quite confusing at first as the page numbers are all over the page and not in order. The contents page uses lots of images with captions and the page number. There is a box in the bottom left corner where a couple of the page numbers are shown. The main story which is on Tulisa’s interview is placed in the middle of the contents page, the image, text and the page number are the largest of all. The colour of the contents page is now blue and although it does not match the cover page it still looks bright and attractive. A promotional feature has been used at the bottom of the contents page; a small strip of 10 hot posters which will be included in the magazine. The magazine logo is placed at the top right corner of the page, the title is not as dominant as it is medium sized.

Analysing a magazine cover

The magazine which I am analysing is a teenage magazine; Teenage magazines are aimed at teenage readers. They usually consist of gossip, news, boys, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts.

The target audience for this magazine are girls from the ages of 12 to 17. The magazine appeals to the target audience because the front cover shows what will be included in the magazine, The headlines are attention grabbing and the target audience would want to read about it.The central image of the magazine cover is a picture of Tulisa , A famous celebrity who is now the judge of the leading british television music competition. Tulisa uses direct mode of address,  smiling/laughing  into the eyes of the reader to show that she has revealed something entertaining and funny in her interview in the magazine.  Tulisa is on the front cover because X factor 8 is on tv and most teenage girls around Britain watch it.

The anchorage text located under the title ‘TULISA says ‘ Tears, Strepsils and Tesco! The X Factor star keeps it real’, this implies that although she is a huge celebrity, she still relates to her audience as she shops at Tesco, is quite an emotional person, as the word ‘tears’ are used to describe her. This creates a direct message that Tulisa is no different from anyone else and the fame and fortune has not changed her.

The  buzz word that has been used in the front cover of this magazine says ‘world exclusive’ this suggests that this is the only magazine which covers the interview with Tulisa.  There is another buzz word which says ‘brand new mag!’ , simply stating that this magazine is something new and exciting.

we<3pop is the title of the magazine. This is a fun and eye catching title for the target audience as pop is not only a fun word it is also one of the most popular music genres  for teenage girls. The title is in a speech bubble stating that the magazine has lots of gossip and news.The colour used for the magazine is bright coral, this colour is quite trendy and eye-catching.  The font used is simple and easy to read. Many of the words are in capital letters.

The slogan for the cover is #don’t bore us. Get to the chorus. This indicates that this magazine is fun and shouldn't be taken seriously.

Advert Evaluation

My advert is for febreze air refresheners. The ideologies attached to the advert are clean and fresh, the advert appeals to my target audience because of the person who is advertising it. The person in the advert is a stereotypical house wife and this appeals to my target audience, My target audience are women from the ages of 30-50 as women of this age are married with children and usually stay home to do the housework. Referring to Maslow’s Hierarchy of needs, my advert appeals to family, Confidence and self esteem. This is because the product is used to make the house smell fresh and clean, therefore the home owners would feel more confident having the guests over. The persuasive techniques that i have used are..The person in the advert is a stereotypical housewife, she looks like she is smelling the air as she sprays the fresh and clean looking living room with febreze.

http://www.surveymonkey.com/s/STNNGRB

What is my grade?

Advert Proposal Questions

1. Does your print advert have a narrative (story) what’s happening?

In my advert a house wife will be spraying the house with febereze air refresener.

2. Who are the main characters in your advert and are they stereotypical? In what way are they stereotypical or in what ways have you challenged the stereotype?

The main character will be a female with a stereotype of a housewife. She will be wearing an apron and some rubber gloves but she will also look glamorous with a pin up girl theme.

3. Where is your advert set? Why have you chosen this setting?

My advert will be set in a living room because I am advertising a product which is used in the house.

4. What is the slogan for your product? 

Febreze and refresh / Febreze the breeze

5. What overall message are you trying to get across to the target audience about your product? Why should they buy it?

The overall message I am trying to get across is that if you buy febreze your house will smell nice and will be more welcoming, Febreze will also bring the fresheners of the outdoors...indoors.

6. Where would you place your advert and why? (Think about your target audience)

I would place the advert in celebrity based or a soap magazine for example Now, Ok or Hello because these magazines are aimed at older women who like to catch up to the latest celebrity gossip in their spare time.

Advert Survey

advert survey

Planning My Advert

The advert I am going to analyze is Cadburys dairy milk chocolate. In this advert there are two children who are supposed to have a professional photo taken when they randomly start moving their eyebrows about to the music. The girl is wearing a Purple dress which is the Cadburys color which is on their packaging so we know its Cadburys. This can be enjoyable for both adults as well as younger people. Cadburys has used humor in their advert because it persuades people to buy their chocolate by making the audience laugh & this is a very memorable advert.

Advert Comparison

 

Comparison

The first image is advertising ‘adore’ clothes. The model in the advert is looking innocent but flirty, she is wearing a frilly dress and is surrounded in rose petals this creates a romantic atmosphere.

Both of the models in the images are using indirect mode of address to get more of the public’s attention on their clothes.

The second image is advertising a Louis vuitton bag. The model is looking quite fierce and serious. She is very tanned and she’s showing a lot of skin.

The character of the model in the first image is quite innocent, sweet and flirty at the same time. She is modelling a light coloured dress to match her pale skin tone.

The character of the model in the second image is the complete opposite of the first image. She is modelling a bright yellow dress to match her tanned skin tone.  The female in the image is a stereotype of what someone looks like when they spend time at the pool side.

In the first image the model is laying on the sofa; she is looking seductive and flirty, She has her hand lightly placed near her face.

In the second image t he model’s pose is fierce, she is drawing attention to her tanned body.

In the first advert the image is seen to be set in a room because the model is laying on a sofa, The sofa is covered in rose petals to make a pleasant and romantic type of scene. In the other advert the image is set at a poolside to create an exotic theme to match her bright yellow dress and her dark tan.

In the first image the lighting is bright to reflect the light colours on the model and the setting. In the second image the lighting is dimmed and the saturation is increased.

The target audience for the first advert are women who are into fashionable good quality clothing. For the second advert the target audience are for preferably rich women who don’t mind spending a lot of money on hand bags.

Representation of Masculinity

Strength

Power

Sexual attractivness

Physique

                                                                   

 Independence

Represantation of Femininity

 Beauty

Size/Physique

 Sexuality

Emotional

Relationshiops

My current Grade

Representing in Advertising

A)    Alpha Female

The person in the advert is shown to be an alpha female because she looks tired from working too hard and does not show any other emotions.

B)    The Beauty Bunny

The person in the picture is shown to be a beauty bunny because she is wearing a lot of makeup and her face looks perfect from all the beauty products she’s tried.

C)    The Fashionista

The person in the picture is shown to be the fashionista because she is wearing designer clothes and appears to look slim and glamorous.

D)    The Perfect Mum

The person in the picture is shown to be the perfect mum because she looks like she cares alot about her children, you can tell this by her facial expressions and her body language whilst being pushed by the baby in the pushchair.

E)     The Granny

The person in the picture is shown to be ‘the granny’, She is the perfect mum forwarded 20 years. She may have other interests other than taking care of her grandchildren, you can tell this by her body language and the way she is shown in the image.

Gender representation in Advertising

How might the following objects be ‘generated’ through advertising, given that both sexes will use the product?

A Sports Car:

·        A sports car could be advertised for men by having an attractive woman in it or leaning on the car.

·        A sports car could be advertised for women by having an alpha female driving the car.

A Diving Watch

·        A diving watch could be advertised for either men or women by showing an athletic good looking man/women diving into a pool.

Bottled Beer

·        Bottled beer could be advertised for either men or women by showing a man/women getting served by an attractive bartender of the opposite sex.

Toilet Paper

·        Toilet paper could be advertised by a cute baby or a puppy playing around in the toilet paper showing how soft it is.

Deodorant

·        Deodorant could be advertised for either men or women by showing an athletic man/women looking sweaty and putting on deodorant after doing a sport.

Cigarettes

·        Cigarettes could be advertised for women by showing an alpha female looking stressed out at first but after smoking she looks relaxed and ready to carry on doing her hard work.

·        Cigarettes could be advertised for men by showing a group of men going out to smoke after watching a bad match of football.

An IPod

·        An iPod could be advertised for either men or women by showing people dancing with their headphones in and having a good time.

Trainers

·        Trainers could be advertised for men by zooming in on to an athletic mans trainers while he’s running.

·        Trainers could be advertised for women by showing a woman jumping around in her trainers whilst playing tennis.

A Games Console

·        A games console could be advertised for women by making the colour of the console pink.

An Airline

·        An airline could be advertised for me by showing a good looking stewardesses serving a man refreshments.