My advert is for febreze air refresheners. The ideologies attached to the advert are clean and fresh, the advert appeals to my target audience because of the person who is advertising it. The person in the advert is a stereotypical house wife and this appeals to my target audience, My target audience are women from the ages of 30-50 as women of this age are married with children and usually stay home to do the housework. Referring to Maslow’s Hierarchy of needs, my advert appeals to family, Confidence and self esteem. This is because the product is used to make the house smell fresh and clean, therefore the home owners would feel more confident having the guests over. The persuasive techniques that i have used are..The person in the advert is a stereotypical housewife, she looks like she is smelling the air as she sprays the fresh and clean looking living room with febreze.
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