Advert Survey

advert survey

Planning My Advert

The advert I am going to analyze is Cadburys dairy milk chocolate. In this advert there are two children who are supposed to have a professional photo taken when they randomly start moving their eyebrows about to the music. The girl is wearing a Purple dress which is the Cadburys color which is on their packaging so we know its Cadburys. This can be enjoyable for both adults as well as younger people. Cadburys has used humor in their advert because it persuades people to buy their chocolate by making the audience laugh & this is a very memorable advert.

Advert Comparison

 

Comparison

The first image is advertising ‘adore’ clothes. The model in the advert is looking innocent but flirty, she is wearing a frilly dress and is surrounded in rose petals this creates a romantic atmosphere.

Both of the models in the images are using indirect mode of address to get more of the public’s attention on their clothes.

The second image is advertising a Louis vuitton bag. The model is looking quite fierce and serious. She is very tanned and she’s showing a lot of skin.

The character of the model in the first image is quite innocent, sweet and flirty at the same time. She is modelling a light coloured dress to match her pale skin tone.

The character of the model in the second image is the complete opposite of the first image. She is modelling a bright yellow dress to match her tanned skin tone.  The female in the image is a stereotype of what someone looks like when they spend time at the pool side.

In the first image the model is laying on the sofa; she is looking seductive and flirty, She has her hand lightly placed near her face.

In the second image t he model’s pose is fierce, she is drawing attention to her tanned body.

In the first advert the image is seen to be set in a room because the model is laying on a sofa, The sofa is covered in rose petals to make a pleasant and romantic type of scene. In the other advert the image is set at a poolside to create an exotic theme to match her bright yellow dress and her dark tan.

In the first image the lighting is bright to reflect the light colours on the model and the setting. In the second image the lighting is dimmed and the saturation is increased.

The target audience for the first advert are women who are into fashionable good quality clothing. For the second advert the target audience are for preferably rich women who don’t mind spending a lot of money on hand bags.

Representation of Masculinity

Strength

Power

Sexual attractivness

Physique

                                                                   

 Independence

Represantation of Femininity

 Beauty

Size/Physique

 Sexuality

Emotional

Relationshiops

My current Grade

Representing in Advertising

A)    Alpha Female

The person in the advert is shown to be an alpha female because she looks tired from working too hard and does not show any other emotions.

B)    The Beauty Bunny

The person in the picture is shown to be a beauty bunny because she is wearing a lot of makeup and her face looks perfect from all the beauty products she’s tried.

C)    The Fashionista

The person in the picture is shown to be the fashionista because she is wearing designer clothes and appears to look slim and glamorous.

D)    The Perfect Mum

The person in the picture is shown to be the perfect mum because she looks like she cares alot about her children, you can tell this by her facial expressions and her body language whilst being pushed by the baby in the pushchair.

E)     The Granny

The person in the picture is shown to be ‘the granny’, She is the perfect mum forwarded 20 years. She may have other interests other than taking care of her grandchildren, you can tell this by her body language and the way she is shown in the image.

Gender representation in Advertising

How might the following objects be ‘generated’ through advertising, given that both sexes will use the product?

A Sports Car:

·        A sports car could be advertised for men by having an attractive woman in it or leaning on the car.

·        A sports car could be advertised for women by having an alpha female driving the car.

A Diving Watch

·        A diving watch could be advertised for either men or women by showing an athletic good looking man/women diving into a pool.

Bottled Beer

·        Bottled beer could be advertised for either men or women by showing a man/women getting served by an attractive bartender of the opposite sex.

Toilet Paper

·        Toilet paper could be advertised by a cute baby or a puppy playing around in the toilet paper showing how soft it is.

Deodorant

·        Deodorant could be advertised for either men or women by showing an athletic man/women looking sweaty and putting on deodorant after doing a sport.

Cigarettes

·        Cigarettes could be advertised for women by showing an alpha female looking stressed out at first but after smoking she looks relaxed and ready to carry on doing her hard work.

·        Cigarettes could be advertised for men by showing a group of men going out to smoke after watching a bad match of football.

An IPod

·        An iPod could be advertised for either men or women by showing people dancing with their headphones in and having a good time.

Trainers

·        Trainers could be advertised for men by zooming in on to an athletic mans trainers while he’s running.

·        Trainers could be advertised for women by showing a woman jumping around in her trainers whilst playing tennis.

A Games Console

·        A games console could be advertised for women by making the colour of the console pink.

An Airline

·        An airline could be advertised for me by showing a good looking stewardesses serving a man refreshments.