Film trailers are an important part of film marketing. Trailers usually have big budget as they are the most important way of creating immediate interest in a film before it is released. The purpose of a film trailer is basically to make you want to see the movie, and there are a number of techniques that are employed in order to tantalize the viewer. Trailers also usually give more information and hints on what the film is about, including the release date.

Trailers include key moment from the film which are not necessary placed in the same order as the film and do not give away any crucial plot ideas. The title of the film always included in trailers although it often does not appear till the end of the trailer, often followed by the release date.

The names of the main starts are put on screen early on in the trailer. This is important as it lets the audience know who they can expect to see in the film.

Sometimes the names of the director and/or producer are included in the trailer, with phrase such as ‘from the director/makers of...’ This helps the audience o make connect ions between the film being trailed and previously successful and recognised films.

Many mainstream films will use a powerful voice over that draws attention to the key points of the film.

On screen text gives important information about the film, including the stars, director/producer, tagline, title and release date.

Music is essential in trailers as it can suggest the genre, style and plot of the film.

The target audience of the film are younger people from the ages of 15-40.The film may interest both genders who are fans of the two well known comedians Martin Lawrence and Chris Rock. Also the film has many other famous actors and actresses such as Zoe Saldana, Luke Wilson, and James Marsden. The film is a newer remake of a British film of the same name. Anyone who has seen the British version would be interested in seeing and comparing the two films. The film shows the funniest parts in the film which give hints on what the film is about. The advert does not have a voice over because the key moments which are shown in the trailer already give away many hints on the storyline. All the main characters are show in the trailer

James Marsden. The film is a newer remake of a British film of the same name. Anyone who has seen the British version would be interested in seeing and comparing the two films. The film shows the funniest parts in the film which give hints on what the film is about. The advert does not have a voice over because the key moments which are shown in the trailer already give away many hints on the storyline. All the main characters are show in the trailer including Martin Lawrence & Chris Rock; The main stars of the film. The director of the film was not mentioned as there was no narrator voice over used to state this information.

The genre of the film has been represented mostly through the characters as all the moments that have been shown are humorous and show comedy. Also The music is quite fun and easy hearted, unlike what you would expect in a funeral based film.

The trailer gives us a better idea on what the film is about as the film poster didn’t reveal any plot lines. From the film poster we found out what the film is about by the end of the trailer ‘the little secret is revealed. Film trailers give are more useful than film posters because