Advert Evaluation

My advert is for febreze air refresheners. The ideologies attached to the advert are clean and fresh, the advert appeals to my target audience because of the person who is advertising it. The person in the advert is a stereotypical house wife and this appeals to my target audience, My target audience are women from the ages of 30-50 as women of this age are married with children and usually stay home to do the housework. Referring to Maslow’s Hierarchy of needs, my advert appeals to family, Confidence and self esteem. This is because the product is used to make the house smell fresh and clean, therefore the home owners would feel more confident having the guests over. The persuasive techniques that i have used are..The person in the advert is a stereotypical housewife, she looks like she is smelling the air as she sprays the fresh and clean looking living room with febreze.

http://www.surveymonkey.com/s/STNNGRB

What is my grade?

Advert Proposal Questions

1. Does your print advert have a narrative (story) what’s happening?

In my advert a house wife will be spraying the house with febereze air refresener.

2. Who are the main characters in your advert and are they stereotypical? In what way are they stereotypical or in what ways have you challenged the stereotype?

The main character will be a female with a stereotype of a housewife. She will be wearing an apron and some rubber gloves but she will also look glamorous with a pin up girl theme.

3. Where is your advert set? Why have you chosen this setting?

My advert will be set in a living room because I am advertising a product which is used in the house.

4. What is the slogan for your product? 

Febreze and refresh / Febreze the breeze

5. What overall message are you trying to get across to the target audience about your product? Why should they buy it?

The overall message I am trying to get across is that if you buy febreze your house will smell nice and will be more welcoming, Febreze will also bring the fresheners of the outdoors...indoors.

6. Where would you place your advert and why? (Think about your target audience)

I would place the advert in celebrity based or a soap magazine for example Now, Ok or Hello because these magazines are aimed at older women who like to catch up to the latest celebrity gossip in their spare time.

Advert Survey

advert survey

Planning My Advert